brazenautomaton:

mccreefucker:

bumblesweet:

its really funny how like, pikachu has been the obvious moneymaker for pokemon throughout its history, and they’ve tried to replicate this without success ever since. trying each gen to hit on that perfect mascot formula

and finally after a series of unsuccessful and generally unmemorable clumsy pikachu ripoffs, nintendo comes out with a pokemon… whose entire concept is boldfacedly, ‘clumsy pikachu ripoff’

and everyone fucking loves it

because Mimikyu, by explicitly being a creature who wants to look like Pikachu because it wants to be loved, is the only one that feels sincere.

instead of projecting coolness and marketability, it projects vulnerability and loneliness and I want to hug it.

This is what we call the “Kylo Ren strategy.”