Under modern post-industrial bureaucratized high-tech capitalism, it is less rewarding than ever before to be a subject.  No one really has agency, these days, even the people who really seem like they should.  Every decision is usurped by external rules and dependencies, every little fiefdom has a million stakeholders, every individual is ultimately in thrall to some faceless behemoth of a system.

Under modern post-industrial bureaucratized high-tech capitalism, it is more rewarding than ever before to be an object.  Commodification and cultural churn mean that there’s an eternal seller’s market for cool things, which is great if you primarily construct yourself as a cool thing in search of a buyer/audience.  Loosening social norms mean that you can be pretty much any kind of cool thing you want.  Individual freedoms, combined with communications technology, mean that you have a nigh-infinite range of potential buyers/audiences available for you. 

This alone accounts for a lot of the widespread weird stuff going on with gender these days.