Here’s a taxonomy of social-performance theories of taste I wrote down once: 

0th degree social-performance theories of taste propose that taste-judgements* are directly determined by the subject’s (implicit or explicit) expectation of gaining (or maintaining) social status by expressing said taste-judgements.

1st degree social-performance theories of taste propose that taste-judgements are (at least partially) determined by the subject’s experience of aesthetic pleasure or displeasure, and that the subject’s experience of aesthetic pleasure or displeasure is directly determined by the subject’s (implicit) expectation of gaining (or maintaining) social status by expressing taste-judgements determined by said experience. On such a view, one’s raw feeling of aesthetic pleasure at some x causally tracks one’s subpersonal (i.e. unconscious) calculations of the expected status-gains from a taste-judgement endorsing x. This may be compared to the way in which one’s raw feeling of fear causally tracks one’s subpersonal calculations of the likelihood of harm.

2nd degree social-performance theories of taste propose that taste-judgements are (at least partially) determined by the subject’s experience of aesthetic pleasure or displeasure, and that the subject’s experience of aesthetics pleasure or displeasure is indirectly determined by the subject’s (implicit) expectation of gaining (or maintaining) social status by expressing taste-judgements determined by said experience. On such a view, one’s raw feeling of aesthetic pleasure at some x tracks some autonomously aesthetic property p of one’s cognition of x – some unique sort of interaction between x and the rest of one’s cognitive landscape – but relevant aspects of one’s cognitive landscape are themselves socially determined. More specifically, such a view contends that relevant aspects of one’s cognitive landscapes are determined by one’s (implicit) expectation of gaining (or maintaining) social status from the taste-judgements that follow from having said cognitive landscape. While this may sound pretty contentious, it’s actually largely common-sensical: one’s cognitive landscape depends on what one spends one’s time consuming, doing, noticing, talking-about, worrying-about, exploring, avoiding, and so forth – and an important motivation that determines what one spends one’s time on is the desire to develop or present a socially-lauded taste. (Compare: people usually don’t enjoy beer unless they already have some prior experience with beer, and this prior experience usually comes from trying to enjoy beer because enjoying beer has social-status import.) 

*By taste-judgements we mean any internal or external illocutionary act of aesthetic valuation.